Content Marketing

Consumers are daily looking for solutions on the internet, and most of the time, this search starts with search engines.

Content Marketing aims to position your brand at the right place and time in the purchase journey to offer the best solutions.

Therefore, Content Marketing is the process of publishing relevant and valuable materials and information to attract, convert and build an audience.

It is worth remembering that this strategy, if done well, can help triple access to the company on the internet in less than a year and bring many other benefits, such as brand recognition, creation of the authority, and market education.

You need to spread your content in regions of the internet that are attractive to your persona. There are some standard methods, such as a blog, the company’s website, and profiles on social networks.

However, there are ways to diversify your reach with different content channels.

You already know that Digital Marketing is an indispensable investment in most companies, right?

Anyone who wants to remain relevant to their customers today needs online visibility.

Therefore, today’s point is no longer the need to be on the internet but how to put yourself on it to gain the public’s attention and stand out from the competition, which is already there.

You need to adopt the best and most modern customer acquisition strategies, such as Content Marketing, which is used and recommended by the world’s leading experts.
If you still don’t know what Content Marketing is or don’t fully master this strategy, we’ve prepared this definitive guide for you to learn everything you need to know to become an expert in this methodology.

• What is Content Marketing
• The Inbound methodology
• Benefits of Content Marketing
• Content strategy plan
• Strategy execution and measurement
• Content Marketing Tools

What is Content Marketing

Content Marketing is a marketing strategy focused on engaging your target audience and growing your network of customers and potential customers by creating relevant and valuable content. You attract, engage, and generate value for people to develop a positive perception of your brand and thus generate more business.
Well, that’s the definition we use here at Rock Content. It is even the definition that we present to our customers to explain the concept.
But to make it even more evident in your mind, I’m going to break it down and explain it in detail now:

“Content Marketing is a strategy focused on engaging with your target audience and growing your network of customers and potential customers….”
First, you need to understand that the days when we were forced to watch TV commercials are gone passively. Today, audiences have more power than ever to choose what content they want to consume and how to respond to it.

At the same time, you have the power and knowledge to produce precisely the content your audience wants.

Traditional professionals find it difficult to stop talking about their products and focus on the audience’s desire, which is valuable content for them.
Good content is not focused on selling but on bringing some benefit to those who read it, such as solving a problem, clarifying a doubt, or teaching something. The sale is just a consequence of this process.

The content you create is not only valuable, and it sends the right message to the right audience at the time they need it most! You exceed expectations by providing content so amazing your audience will want to share it with others.

This is the most incredible part! As you help your audience when they need it, the audience starts to positively view your brand. And people are more likely to do business with brands they know and like than with unknown brands.

Content Marketing Strategy

The Content Marketing strategy aims to raise and document all the necessary points before getting down to business.
Basically, it is divided into five steps:

• planning: in this first stage, the plan must make it clear who is responsible for the tasks and how they will achieve the goals.
• persona development: from the moment you develop the persona, the creation of content starts to make sense once you know who to direct it to.
• content creation: content can be made in different formats, as long as they are relevant to your audience (e.g., blog posts, eBook, email, video, etc.);
• distribution: in addition to producing the content, it is necessary to promote them in the channels in which the person meets as social networks and email lists.
• measurement of results: To make sure that the actions are working, it is necessary to analyze the results regarding traffic, social interactions, networking, and SEO.

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